COLUMBUS, Ohio, June 16 /PRNewswire/ -- Victoria's Secret PINK has partnered with The Collegiate Licensing Company (CLC), an IMG company, to launch an exclusive assortment of collegiate co-branded merchandise. This unique program features VS PINK's highly recognizable brand iconography and the names and logos of the top universities on fashion apparel. This co-branded licensing program will enable VS PINK to maintain its dominance as a fully articulated collegiate lifestyle brand.
VS PINK has initially selected 33 top universities based on their regional appeal and large student and alumni populations. VS PINK worked with existing collegiate licensees to develop the product and to gain access to campus retail channels such as bookstores and event sales, providing a tremendous amount of growth potential for the VS PINK Collegiate Collection.
On July 1, 2008, the assortment will be available through multiple channels including select Victoria's Secret stores, online (www.victoriassecret.com), in the catalogue, as well as the new Victoria's Secret PINK magalog. The Collegiate Collection includes 9 different items, including fleece pants, hoodies, panties, tees, and totes and will be available in approximately 375 stores, many of which are in close proximity to the universities in the program. Starting on June 20, Victoriassecret.com will have a selection of items available for all schools.
Behati Prinsloo is the new face of the VS PINK Collegiate Collection. Behati was born in 1989 in Namibia, Africa and started modeling in 2006.
Launched in 2004, Victoria's Secret PINK is a fully articulated lifestyle collection for young women. To learn more information about the exclusive VS PINK Collegiate Collection, go to www.vspink.com.
Founded in 1981, The Collegiate Licensing Company (CLC), an IMG company, is the oldest and largest collegiate licensing agency in the United States. CLC currently represents nearly 200 colleges, universities, bowl games, and athletic conferences including The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. For more information on CLC, visit: www.clc.com.
The Exclusive VS PINK Collegiate Collection
University of Alabama
Arizona State University
University of Arkansas
Auburn University
UC Berkeley
Boston College
Clemson University
University of Colorado
Florida State University
University of Florida
University of Georgia
Harvard
University of Illinois
University of Kansas
University of Kentucky
UCLA
LSU
University of Maryland
University of Miami
University of Michigan
University of Minnesota
University of Nebraska
University of North Carolina
University of Oklahoma
University of Oregon
Penn State University
USC*
University of South Carolina
University of Tennessee
Texas A&M
University of Texas
University of Washington
University of Wisconsin
*available in select stores only
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